The palm oil industry is a major pillar of the Malaysian economy and it contributes towards economic prosperity and development through its substantial export earnings and employment. Love MY Palm Oil campaign is an initiative by the Ministry of Primary Industries, undertaken by the Malaysian Palm Oil Council to instil pride and greater appreciation of the benefits of Malaysian palm oil. The campaign focuses on socio-economic, health, nutrition, food, environment and non-food aspects of palm oil. This year-long campaign encompasses promotional and physical activities at the national level through educational elements combining visual appeal, aesthetic value and social media platforms. It also engages Malaysians from all walks of life through various community-based events. This campaign is supported by our Prime Minister, YAB Tun Dr. Mahathir Mohamad, in a special video message to drive home the importance of Malaysian palm oil to all of us.
